![]() ![]() Whether that’s the ultimate goal of this venture remains to be seen, but Salesforce has proven that there is market appetite for Dreamforce content at least in the physical world with over a hundred thousand people involved in 2019, the last time the company was able to hold a live event. ![]() And the content lives on with ads living on with them,” Leary told TechCrunch. And have leads generated from the show directly tied to the activity from those options while tracking ROI, and it’s all done on one platform. “A customer could sponsor a show, advertise a show, or possibly collaborate on a show. At the very least, it’s probably the largest content marketing scheme of all time, but can it ever pay for itself either as a business unit or through some other monetization plans (like advertising) down the road?īrent Leary, founder and principal analyst at CRM essentials says that he could see Salesforce eyeing advertising revenue with this venture and having it all tie into the Salesforce platform. ![]() The service sounds a bit like your LinkedIn feed brought to life, but in video form. But being cash-rich doesn’t absolve the question of whether this new streaming effort will prove to be a money pit, costing buckets of cash to produce with limited returns. ![]() In its most recent quarterly earnings report in May, the company disclosed $ 5.96 billion in revenue, up 23% compared to the year-ago quarter, putting it close to a $ 25 billion run rate. Salesforce is considered the most successful SaaS-first company in history, and as such may have an opinion that people are interested in hearing. Once a buzzword, digital transformation is reshaping markets Salesforce+ will launch in September in conjunction with Dreamforce and include four channels: Primetime for news and announcements, Trailblazer for training content, Customer 360 for success stories and Industry Channels for industry-specific offerings. The service will be free, and will not feature external advertising. Notably Salesforce does not have near-term monetization plans for Salesforce+. Axios reports that there are “50 editorial leads” aboard the project to help it launch, and “hundreds of people at Salesforce currently working on Salesforce+” more broadly. And looking at the consumer world, we reflected on that for Salesforce and asked, “Why shouldn’t we be thinking about this too,” he said in the Q&A. “As a result of the pandemic, we looked at the media landscape, where people are consuming content, and decided the days of white papers in a business-to-business setting were no longer interesting to people. In a Q&A with Colin Fleming, Salesforce’s senior vice president of Global Brand Marketing, he sees it as a way to evolve the content the company has been sharing all along. Salesforce president and CMO Sarah Franklin said in an official post that her company has had to “reimagine how to succeed in the new digital-first world.” The answer apparently is involves getting the larger Salesforce community together is a new live, and recorded video push. The Slack purchase is part of Salesforce’s response to the evolving market, but the company believes it can do even more with an on-demand video service providing business content around the clock. Over the last year, Salesforce has watched companies struggle to quickly transform into fully-digital entities. Today the CRM giant announced it was taking a leap into streaming media with Salesforce+, a forthcoming digital media network with a focus on video that, in the words of the company, “will bring the magic of Dreamforce to viewers across the globe with luminary speakers.” (Whether that’s a good thing or not is in the eye of the beholder.) Salesforce just closed a $ 28 billion mega-deal to buy Slack, generating significant debt along the way, but it’s not through spending big money. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |